Why RESIDUAL makes
a huge difference

How choosing the RIGHT affiliate programs and choosing
the WRONG program(s) to promote can literally spell out the
difference between success and failure. In fact, many people who
would have succeeded in affiliate marketing did NOT succeed
simply because they chose the wrong programs to promote.

Let's get into this idea a little further today.

One of the reasons we determined that Empowerism a good
program to promote is that they pay out a lion's share of
the commissions to affiliates. $20.00 out of a $24.95 sale
getting paid to the affiliate is pretty good terms, right?

As an affiliate, you need to work with companies that put
YOU first. After all, you're the one driving the traffic to
their site and they don't have a lot of risk since they only
pay you when you generate a sale. But a lot of affiliate
programs don't understand that. In fact, many programs out
there are paying 5-15% commission on products they should be
paying you a lot more for.

But there is another extremely important factor that
determines success or failure as an affiliate marketer. That
is whether or not the company pays you one time or pays you
residual income for a single sale. This is a big, BIG, *BIG*
factor you need to consider before you join ANY affiliate
program.

If I was promoting products from affiliate programs that
only paid me one time for a sale, I'd still need a job
somewhere else to cover my basic living expenses. But I
realized from day one (after reading Robert Allen's Multiple
Streams of Income book) that I needed to work exclusively
with programs that paid me residual income.

On the Internet, residual income is basically selling a
"subscription service" so that when someone buys the product
you get paid UP-FRONT one time and then each month when that
person's subscription renews with the company, you get paid
again, and again, and again... EVERY MONTH for as long as
that person continues using the service.

I have Internet sales that I made 8 years ago that are still
paying me today. This is the power of residual income.

As crazy as it sounds, 90% of the people I see fail at
generating any significant income from affiliate programs
are promoting  products that do NOT pay a substantial
residual income.

So just as you might put on a pair of sunglasses to filter
out UV rays, you should put on a pair of mental glasses that
filters out ANY program that does NOT pay you residual
income.

Affiliate programs that pay only one-time for a single sale
are BAD for your financial health. Think about it... It
takes the same energy on your part to promote something that
pays you ONLY one time as it does to promote something that
pays you EVERY MONTH forever. So would you rather spend a
day to make a sale that you get paid for that day and that
day only or would you rather spend a day and make sale that
pays you for the rest of your life?

There is only one RIGHT answer to that question.

Unless you're just a hobbyist and don't care how much you
earn from your efforts, then you shouldn't touch an
affiliate program with a ten foot pole that doesn't pay you
residual income.

You should ONLY focus on programs and products that pay you
residual income.

What are examples of products and affiliate programs that
pay residual income?

1) Membership Sites

There are many sites on the Internet that charge people a
monthly membership fee to gain access to their services. For
example, Empowerism charges $19.95/month to maintain a
membership and gain access to all of their proprietary
Internet marketing tools and training. As an affiliate for
Empowerism, you earn $20 up-front when one of your prospects
join the program and $7 per month for the life of their
membership. You can get more information about this here.

2) Hosting Services

Everyone who wants to have their own website on the Internet
needs a good web host. I discovered early on that web
hosting sells like crazy and you can make a fortune selling
hosting services as an affiliate because the demand for
hosting is so high. So I did my research and partnered with
a hosting company called Host4Profit that offers a great
residual income affiliate program as you can see here:


Host4Profit pays you $10 up-front and $10 per month every
month for the life of your referral's hosting account. In
other words, when you refer 10 people and get paid $100 per
month every month. The good part about promoting hosting
services is that when people get a website host, they
usually stick with it for a long time. It's like someone
signing up for telephone service. Once you have a telephone
service setup, you keep using it every month and rarely stop
the service or change providers.

Promoting website hosting services is a great way to
generate residual income online.

3) Business Opportunities

Online business opportunities offer another great way to get
paid residual income on the Internet. The reason for this is
simple. Millions of people are flocking to the Internet
every day looking for a reliable way to earn extra income.
So online business opportunities have become a HUGE
industry.

The great thing about online business opportunities is that
they are much easier than offline business opportunities.
All you really need to do for these is find out where the
people are searching for these business opportunities and
POSITION yourself in front of them. You don't even have to
"sell" the opportunity. People are going to join these
opportunities anyway so all you do is setup your marketing
in such a way that people find the opportunity through your
link instead of someone else's. There are many easy ways to
do this and I'll share some of those with you in future
lessons.

In fact, one of the online business opportunities I've had
the most success with so far is called Success University.
You can read details about the program here.

Success University is a MLM company "Internet style". It
gives you all the benefits of earning from other people's
efforts without all the hassle of talking to people, going
to meetings, etc. You just promote a link that encourages
people to sign up and take a test-drive for $2 and then they
follow the system and start doing the same thing under you.
I've built a team of THOUSANDS of people with Success
University just by promoting it through my website and
autoresponder.

That's the power of the Internet. I always loved the concept
of MLM, but I hated the idea of face-to-face selling. With
the Internet and tools like a website, autoresponder and
automated marketing activities, you can build huge
organizations and earn tons of money in these programs.

But again... The KEY is choosing the RIGHT programs.

If you are promoting the WRONG program, one of the following
things will happen:

1) People won't join.

2) People will join and then quit and you won't make
anything.

3) You'll get lots of people to join and then not get paid
fairly for your efforts.

4) You'll get lots of people to join, get paid well for a
few months and then the company will go out of business.

5) You'll get people to join and NEVER get paid.

I've been doing this long enough now to experience all 5 of
the problems above. But I've also been doing this long
enough to find products and services that people do join and
stick with and affiliate programs that pay generously and
have stood the test of time. Those are the program included
in the Plug-In Profit Site.

The main point to get out of today's lesson is that you
absolutely MUST focus on promoting residual income affiliate
programs if you want to succeed as an affiliate marketer. I
don't care what programs they are right now, just make sure
they are residual! This is often the biggest difference
between success and failure for most affiliates.

Right now I'm putting the finishing touches on an article
that will explore a common question people face when they
first get online with hopes of making money... That question
is: "Do you really need more than one program?"

I'll do my best to answer that for you here.

Stone Evans, The Home Biz Guy
PlugInProfitSite

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