5 Ways To Increase
Your Website Profit Without Increasing Traffic
To succeed in Internet marketing, you need to
learn how to maximize the value of your website visitors. Here are the
top 5 strategies on how to squeeze the most profit out of your website:
1. Tweak Your Sales Copy
The most sure-fire way to increase your profits is
to tweak your sales copy to increase the conversion ratio of your
website. Conversion ratio is how many visitors you need on average in
order to make a sale.
Look at your website statistics for the last month
– how many unique visitors did you have? Now look at your sales report
– how many sales did you make? Based on these numbers, how many
visitors do you need to make a sale?
Let’s say you are currently selling to 1 out of
200 visitors. If you tweak your sales copy so it starts selling to 1
out of 100 visitors, you will double your sales – without having to
increase your traffic!
2. Tweak Your Prices
Most commonly you will make more money if you
increase your prices. Lowering prices can result in more sales, but
lower total profits – the number of additional customers is often not
enough to cover the price drop.
If you slightly increase your prices, most of the
time you will not lose many customers and will end up with more money
in your pocket.
Experiment with both increasing and decreasing
your prices to find your most profitable price point.
3. Capture Visitor E-Mails
If you don’t get your visitors e-mail addresses,
you lose those visitors forever once they leave your website. You will
not get a chance to convince them to buy at a later time.
When you get their e-mails, you can constantly
follow-up by e-mail and get many more chances to sell. If you don’t
have a mailing list on your website, you are leaving a lot of money on
the table.
4. Upsell
If someone clicks on a “Buy” button for one of
your products, offer them a choice of “deluxe” version of this product
at a higher price. This technique is called “Upsell”. The prospect is
already excited about the product, and is very likely to go for a
beefed-up version of this product.
Just ask if they want a deluxe version, and offer
a choice of “Yes” or “No, I just want standard”. You have nothing to
lose. If they choose to upgrade, you get more money just for asking. If
they go for the standard version, that’s what they would’ve gotten in
the first place – you still don’t lose anything.
5. Backend Sales
Those who already bought something from you are
very likely to buy from you again (providing that your product met
their expectations). It’s much easier to sell something to existing
customers than to a cold prospect. Sales that come from marketing to
existing customers are called “backend sales”.
Keep in touch with your customers by e-mail, and
promote your other products that might interest them. If you don’t have
additional products, become a reseller for other companies that sell
relevant products, and make commission on those sales.
About The Author:
Melanie Mendelson teaches how to get free publicity for your website by
spending only 30 minutes. To learn more, visit her website
http://www.writearticles-getwebsitetraffic.com
